There are plenty of theories about the effects of advertising. The main purpose of any advertisement is to persuade the audience about the quality of the product and instill or induce in the audience to keep on purchasing. Various creative whom belong to different advertising agencies are often churning out new ideas to deliver their message to the public. And since children form the major parts of the target group for advertisers, many advertisements focused on children are a proof of this fact.
Nowadays, advertising plays an important role in the society, as it tends to influence young minds in particular. Today, children are watching more television than years ago, and thus viewing more advertisings. One study alleges that each year, children in America are spending more time watching television than they are spending in school.
Advertising to children has long been a part of the free market form of society and must be comprised as another part of a complex economic engine that runs day and night to provide a better lifestyle for us all. Advertising to children generates jobs, injects money into the economy, and instills the importance of the freedom of choice in children at a young age. It also develops a child’s ability to understand the value of money and teaches them that individuals can achieve anything if they are willing to pay the price.
However, advertising can also have negative effects over young minds if parents are not really careful and do not teach their children about the importance of money. In many cases, children tend to misinterpret the messages conveyed through the advertisement. They end up having wrong believes about many issues. Advertising influences the minds of children, which creates a need to own that particular product being advertised. Glossy images on the magazines or billboards or flashy advertisements on television only create the impulse for impulsive buying. Parents who cannot deal with the rising demands or bad temper are only tend to give in to the demands of their children. Children then get used to a certain kind of lifestyle, which is shown on the television or through various media. This only creates a very wrong impression on their young minds making them lose the ability to live a life without relying on materialistic joys. The power of advertising thus, can not be ignored. Some advertisers try to impersonate more positive items to children, but many children are overcome with the negative ways of advertising.
Many educational posters in schools are advertising candy to children, when it will only rot their teeth and make them gain weight. Along with food advertisements, many young children are even being shown cigarette advertisements which promote many young people smoking. When a young child sees something like that they can only think but to go try it themselves and maybe they will have fun and enjoy themselves. Children that are trying smoking are becoming younger and younger. Smoking has nothing good to offer to children but health problems later on in life.
Television impacts children the most as far as advertising goes. Many children as young as three years old recognize brand named products and clothing. When these children spend time watching so much television, they can not help but be influenced by it and want what they see. These children become so obsessed with having what they see on television that they continue to irritate their parents until they get it. Some parents may even have trouble keeping up with the amount of money that their child thinks they need so they may have the newest products out there. These children that are watching more television, are going to want more toys seen in advertisements and eat more advertised food than children who do not watch as much television.
edit @ 19 Oct 2010 19:55:01 by JJJ